![]() WeChat Channels Live Streaming Discovery Touchpoints Brand zone when searching for the brand through WeChat Search.On the main channel page of WeChat Channels that are now streaming, there is a tile displaying the stream cover.A button to ‘ reserve‘ (be alerted) when the live stream begins is included in all accounts.The streams of subscription accounts are promoted within the subscription folder with the currently streaming accounts encircled in red.WeChat displays a red dot and the name of the account that is currently live-streaming on the ‘Discover’ page.A brand can add a plate informing about the upcoming live stream into the article.Users can learn about your live streams in a variety of ways, including: Top Live-Streaming Formats & Approaches Top WeChat Channels Live Streaming Formatsįormat: The host of the Livestream introduces and tests products.įormat: A Livestream of a fashion show, with no host for the most part.įormat: Hosts speak about various topics and respond to questionsĮxamples: HEYTEA, Shiseido Livestream – Discovery: How Do Users Find Out About Live Streams? Accounts can seamlessly incorporate e-commerce into their live streams and conserve with the clients.Companies can increase brand awareness and build a loyal fanbase.Brands can reach a larger audience with less effort than ever before. ![]()
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